Plaid vs Twelve
Plaid vs Twelve, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Plaid is on 70/100 and Twelve on 46/100.
Where each one leads
Plaid
- our overall score: 70/100 against 46/100
- domain rating: 86/100 against 1/100
- headcount: 1,501 against 6
- headcount growth: +87.5% against -23.6%
- LinkedIn following: 245,610 against 393
Twelve
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Plaid | Twelve |
|---|---|---|
| What it is | Plaid provides a data transfer network powering fintech and digital finance products. | Grow Now Pay Later solution for marketing budgets to fund customer acquisition. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, BNPL, Lending, Revenue-Based Financing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2013 | 2022 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Plaid | Twelve |
|---|---|---|
| Employees | 1,501 | 6 |
| Headcount growthLast 12 months | +87.5% | -23.6% |
| Total funding | $734M | Not published |
| Valuation | $13B | Not published |
| LinkedIn followers | 245,610 | 393 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Plaid | Twelve |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 46/100 |
| Traction | 60/100 | 8/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 54/100 | 29/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Plaid | Twelve |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js, Bootstrap | Tailwind CSS, Bootstrap |
| Analytics | Segment | Not detected |
| Open source | Yes | No |
Plaid vs Twelve: common questions
Which is better, Plaid or Twelve?
On our 0-100 score Plaid rates higher (70/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Plaid and Twelve compare on the numbers?
Plaid leads on our overall score (70/100 against 46/100), domain rating (86/100 against 1/100), headcount (1,501 against 6), headcount growth (+87.5% against -23.6%), LinkedIn following (245,610 against 393).
Read the full Plaid review and pricing or the Twelve review and pricing. You can also browse other Plaid alternatives we track.