Plaid vs Trustly
Plaid vs Trustly, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Plaid is on 70/100 and Trustly on 63/100.
Where each one leads
Plaid
- our overall score: 70/100 against 63/100
- headcount: 1,501 against 905
- LinkedIn following: 245,610 against 80,825
Trustly
- funding raised: $1.0B against $734M
At a glance
| Measure | Plaid | Trustly |
|---|---|---|
| What it is | Plaid provides a data transfer network powering fintech and digital finance products. | Trustly is a global leader in Pay by Bank solutions, enabling consumers and merchants to make and receive instant, secure payments directly from bank accounts. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Digital Payments, Open Banking |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2013 | 2008 |
| Headquarters | San Francisco, United States | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | Plaid | Trustly |
|---|---|---|
| Employees | 1,501 | 905 |
| Headcount growthLast 12 months | +87.5% | Not published |
| Total funding | $734M | $1.0B |
| Latest round | Not published | Venture - Series Unknown |
| Valuation | $13B | $1.0B |
| LinkedIn followers | 245,610 | 80,825 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Plaid | Trustly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 54/100 | 20/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 86/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Plaid | Trustly |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Bootstrap | Tailwind CSS |
| Analytics | Segment | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
Plaid vs Trustly: common questions
Which is better, Plaid or Trustly?
On our 0-100 score Plaid rates higher (70/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Plaid and Trustly compare on the numbers?
Plaid leads on our overall score (70/100 against 63/100), headcount (1,501 against 905), LinkedIn following (245,610 against 80,825). Trustly leads on funding raised ($1.0B against $734M).
Read the full Plaid review and pricing or the Trustly review and pricing. You can also browse other Plaid alternatives we track.