Peer39 vs Taboola
Peer39 vs Taboola, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Peer39 is on 48/100 and Taboola on 66/100.
Where each one leads
Peer39
- headcount growth: +500.0% against +5.7%
Taboola
- our overall score: 66/100 against 48/100
- agent readiness: 52/100 against 46/100
- domain rating: 87/100 against 60/100
- headcount: 2,029 against 61
- funding raised: $160M against $10.0M
- LinkedIn following: 176,960 against 4,855
At a glance
| Measure | Peer39 | Taboola |
|---|---|---|
| What it is | Develops semantic advertising technology for precise ad-to-content matching using NLP and ML. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Real-Time Bidding, AdTech, MarTech | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2005 | 2007 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Peer39 | Taboola |
|---|---|---|
| Employees | 61 | 2,029 |
| Headcount growthLast 12 months | +500.0% | +5.7% |
| Total funding | $10.0M | $160M |
| Latest round | Series A | Series E |
| LinkedIn followers | 4,855 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Peer39 | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 66/100 |
| Traction | 54/100 | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 34/100 | 26/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Peer39 | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Bootstrap | Bootstrap |
| Analytics | Google Tag Manager, Linkedin Insight, Tiktok Pixel, Reddit Pixel | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Peer39 | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Peer39 vs Taboola: common questions
Which is better, Peer39 or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Peer39 and Taboola compare on the numbers?
Peer39 leads on headcount growth (+500.0% against +5.7%). Taboola leads on our overall score (66/100 against 48/100), agent readiness (52/100 against 46/100), domain rating (87/100 against 60/100), headcount (2,029 against 61), funding raised ($160M against $10.0M), LinkedIn following (176,960 against 4,855).
What do real users say about Peer39 and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Peer39 review and pricing or the Taboola review and pricing. You can also browse other Peer39 alternatives we track.