Pattern Com vs WooCommerce (Automattic)
Pattern Com vs WooCommerce (Automattic), compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Pattern Com is on 62/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Pattern Com
- headcount: 1,977 against 207
- headcount growth: +25.5% against +6.0%
- LinkedIn following: 123,515 against 47,166
WooCommerce (Automattic)
- our overall score: 76/100 against 62/100
- agent readiness: 53/100 against 47/100
- domain rating: 92/100 against 74/100
- funding raised: $816M against $277M
At a glance
| Measure | Pattern Com | WooCommerce (Automattic) |
|---|---|---|
| What it is | Global e-commerce acceleration platform for brands scaling online sales across marketplaces and DTC. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Marketplace, Platform, RetailTech | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2013 | 2011 |
| Headquarters | Salt Lake City, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Pattern Com | WooCommerce (Automattic) |
|---|---|---|
| Employees | 1,977 | 207 |
| Headcount growthLast 12 months | +25.5% | +6.0% |
| Total funding | $277M | $816M |
| Latest round | Series B | Series E |
| Valuation | $2.0B | $7.5B |
| LinkedIn followers | 123,515 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Pattern Com | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 76/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 8/100 | 13/100 |
| Search visibility | 34/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Pattern Com | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Pattern Com | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Pattern Com vs WooCommerce (Automattic): common questions
Which is better, Pattern Com or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Pattern Com and WooCommerce (Automattic) compare on the numbers?
Pattern Com leads on headcount (1,977 against 207), headcount growth (+25.5% against +6.0%), LinkedIn following (123,515 against 47,166). WooCommerce (Automattic) leads on our overall score (76/100 against 62/100), agent readiness (53/100 against 47/100), domain rating (92/100 against 74/100), funding raised ($816M against $277M).
Read the full Pattern Com review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Pattern Com alternatives we track.