Paidy vs SmartPay
Paidy vs SmartPay, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Paidy is on 60/100 and SmartPay on 6/100.
Where each one leads
Paidy
- our overall score: 60/100 against 6/100
SmartPay
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Paidy | SmartPay |
|---|---|---|
| What it is | A digital payment service offering buy now, pay later options. | Japan's first comprehensive payment experience and cost-free Buy Now, Pay Later (BNPL) solution. |
| Category | Not published | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B2C | B2B2C |
| Offering | Platform | Platform |
| Founded | 2008 | 2020 |
| Headquarters | Tokyo, Japan | Tokyo, Japan |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Paidy | SmartPay |
|---|---|---|
| Employees | 175 | Not published |
| Total funding | $273M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 6,773 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Paidy | SmartPay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 6/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 33/100 | 2/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 82/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Paidy | SmartPay |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Frameworks | Gatsby | Not detected |
| Analytics | Google Tag Manager | Not detected |
Paidy vs SmartPay: common questions
Which is better, Paidy or SmartPay?
On our 0-100 score Paidy rates higher (60/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Paidy and SmartPay compare on the numbers?
Paidy leads on our overall score (60/100 against 6/100).
Read the full Paidy review and pricing or the SmartPay review and pricing. You can also browse other Paidy alternatives we track.