Outbrain vs Wazimo
Outbrain vs Wazimo, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Wazimo on 35/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 35/100
- agent readiness: 38/100 against 27/100
- domain rating: 87/100 against 23/100
- headcount: 371 against 6
- LinkedIn following: 87,340 against 1,304
Wazimo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Outbrain | Wazimo |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | Data-driven technology for content creators to grow audience, engagement, and revenue. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Content, User Engagement, A/B Testing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2015 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Wazimo |
|---|---|---|
| Employees | 371 | 6 |
| Headcount growthLast 12 months | -29.7% | Not published |
| Total funding | $394M | Not published |
| Latest round | Pre-IPO | Not published |
| LinkedIn followers | 87,340 | 1,304 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Wazimo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 35/100 |
| Traction | 60/100 | 8/100 |
| Team | 90/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 30/100 | 24/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (27/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 23/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Wazimo |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
Outbrain vs Wazimo: common questions
Which is better, Outbrain or Wazimo?
On our 0-100 score Outbrain rates higher (63/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Outbrain and Wazimo compare on the numbers?
Outbrain leads on our overall score (63/100 against 35/100), agent readiness (38/100 against 27/100), domain rating (87/100 against 23/100), headcount (371 against 6), LinkedIn following (87,340 against 1,304).
Read the full Outbrain review and pricing or the Wazimo review and pricing. You can also browse other Outbrain alternatives we track.