Outbrain vs Vault
Outbrain vs Vault, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Outbrain is on 63/100 and Vault on 55/100.
Where each one leads
Outbrain
- our overall score: 63/100 against 55/100
- agent readiness: 38/100 against 23/100
- domain rating: 87/100 against 17/100
- headcount: 371 against 30
- funding raised: $394M against $9.0M
- LinkedIn following: 87,340 against 3,922
Vault
- headcount growth: -5.4% against -29.7%
At a glance
| Measure | Outbrain | Vault |
|---|---|---|
| What it is | A leading technology platform that drives business results by engaging people across the open internet. | AI-powered consumer insights for entertainment content performance prediction. |
| Category | Marketing, Content, Content Marketing, Content Discovery Platform | Marketing, Content, Content Prediction, AI Tools & Apps |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2015 |
| Headquarters | New York, United States | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Outbrain | Vault |
|---|---|---|
| Employees | 371 | 30 |
| Headcount growthLast 12 months | -29.7% | -5.4% |
| Total funding | $394M | $9.0M |
| Latest round | Pre-IPO | Seed |
| LinkedIn followers | 87,340 | 3,922 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Outbrain | Vault |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 55/100 |
| Traction | 60/100 | 50/100 |
| Team | 90/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 30/100 | 32/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (23/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 17/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Outbrain | Vault |
|---|---|---|
| Hosting | Not detected | AWS |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager, Linkedin Insight |
Outbrain vs Vault: common questions
Which is better, Outbrain or Vault?
On our 0-100 score Outbrain rates higher (63/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Outbrain and Vault compare on the numbers?
Outbrain leads on our overall score (63/100 against 55/100), agent readiness (38/100 against 23/100), domain rating (87/100 against 17/100), headcount (371 against 30), funding raised ($394M against $9.0M), LinkedIn following (87,340 against 3,922). Vault leads on headcount growth (-5.4% against -29.7%).
Read the full Outbrain review and pricing or the Vault review and pricing. You can also browse other Outbrain alternatives we track.