Ominimo vs Root
Ominimo vs Root, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ominimo is on 66/100 and Root on 63/100.
Where each one leads
Ominimo
- agent readiness: 41/100 against 33/100
Root
- domain rating: 73/100 against 28/100
- headcount: 1,197 against 89
- funding raised: $1.4B against $31.1M
- LinkedIn following: 52,266 against 3,064
At a glance
| Measure | Ominimo | Root |
|---|---|---|
| What it is | Serbian-Hungarian InsurTech startup developing and distributing motor insurance products using data-driven pricing and proprietary technology. | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. |
| Category | InsurTech, Insurance, Artificial Intelligence, Data Science | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Software | platform |
| Founded | 2024 | 2015 |
| Headquarters | Budapest, Hungary | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ominimo | Root |
|---|---|---|
| Employees | 89 | 1,197 |
| Headcount growthLast 12 months | Not published | +4.2% |
| Total funding | $31.1M | $1.4B |
| Latest round | Series B | Debt |
| Valuation | $1.4B | Not published |
| LinkedIn followers | 3,064 | 52,266 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ominimo | Root |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 63/100 |
| Traction | 57/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 47/100 | 32/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 28/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ominimo | Root |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Jquery, Tailwind CSS | Gatsby |
| Analytics | Hotjar | Google Tag Manager, Microsoft Clarity |
What users say
| Measure | Ominimo | Root |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 0 negative across 6 threads | Not published |
“Är det någon här som har erfarenhet av Ominimo bilförsäkring?. Jag funderar på att byta bilförsäkring och har sett deras priser, som verkar ganska bra jämfört med många andra bolag. Men jag hittar inte så många riktiga erfarenheter från fol”r/PrivatEkonomi
Ominimo vs Root: common questions
Which is better, Ominimo or Root?
On our 0-100 score Ominimo rates higher (66/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Ominimo and Root compare on the numbers?
Ominimo leads on agent readiness (41/100 against 33/100). Root leads on domain rating (73/100 against 28/100), headcount (1,197 against 89), funding raised ($1.4B against $31.1M), LinkedIn following (52,266 against 3,064).
What do real users say about Ominimo and Root?
Ominimo: 0 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/PrivatEkonomi.
Read the full Ominimo review and pricing or the Root review and pricing. You can also browse other Ominimo alternatives we track.