Okiano vs Yotpo
Okiano vs Yotpo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Okiano is on 23/100 and Yotpo on 73/100.
Where each one leads
Okiano
Leads on none of the measures we hold for both companies.
Yotpo
- our overall score: 73/100 against 23/100
- agent readiness: 59/100 against 22/100
- domain rating: 88/100 against 3/100
- headcount: 800 against 4
At a glance
| Measure | Okiano | Yotpo |
|---|---|---|
| What it is | Okiano Marketing provides AI and Machine Learning-based conversion management for online shops to improve digital promotion performance and ROI. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | Marketing, Digital Marketing, E-commerce Marketing, Conversion Rate Optimization | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2011 |
| Headquarters | Bnei Brak, Israel | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Okiano | Yotpo |
|---|---|---|
| Employees | 4 | 800 |
| Headcount growthLast 12 months | Not published | -1.3% |
| Total funding | Not published | $436M |
| Latest round | Bootstrapped | Strategic |
| Valuation | Not published | $1.4B |
| LinkedIn followers | Not published | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Okiano | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 73/100 |
| Traction | 7/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 8/100 | 26/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 3/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Okiano | Yotpo |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Segment, Amplitude |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Okiano | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | 0 positive, 5 negative across 6 threads |
“Okiano automated google ads, Rakuten 3PL). I have no affiliation with any of them. Just a customer.. I am solo entrepreneur with little ecom experience that saw hyper growth last year and much of my time has been trying to build infrastruct”r/ecommerce
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
Okiano vs Yotpo: common questions
Which is better, Okiano or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Okiano and Yotpo compare on the numbers?
Yotpo leads on our overall score (73/100 against 23/100), agent readiness (59/100 against 22/100), domain rating (88/100 against 3/100), headcount (800 against 4).
What do real users say about Okiano and Yotpo?
Okiano: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/ecommerce. Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full Okiano review and pricing or the Yotpo review and pricing. You can also browse other Okiano alternatives we track.