Obligo vs Plend
Obligo vs Plend, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Obligo is on 63/100 and Plend on 53/100.
Where each one leads
Obligo
- our overall score: 63/100 against 53/100
- agent readiness: 47/100 against 36/100
- domain rating: 70/100 against 35/100
- headcount: 89 against 26
- funding raised: $92.5M against $62.7M
- LinkedIn following: 7,372 against 4,800
Plend
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Obligo | Plend |
|---|---|---|
| What it is | Fintech platform that eliminates security deposits for renters and landlords using open banking. | Responsible lender tackling financial exclusion in the UK. |
| Category | Fintech, Open Banking, Rental, Underwriting | Fintech, Lending, Financial Inclusion, Consumer Lending |
| Sells toBusiness model | B2B, B2C | B2C |
| Offering | Software | Platform |
| Founded | 2017 | 2020 |
| Headquarters | New York, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Obligo | Plend |
|---|---|---|
| Employees | 89 | 26 |
| Headcount growthLast 12 months | +14.7% | Not published |
| Total funding | $92.5M | $62.7M |
| Latest round | Series C | Funding Round |
| LinkedIn followers | 7,372 | 4,800 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Obligo | Plend |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 53/100 |
| Traction | 59/100 | 53/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 28/100 | 32/100 |
| Quality | 68/100 | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 35/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Obligo | Plend |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | Intercom, Zendesk |
Obligo vs Plend: common questions
Which is better, Obligo or Plend?
On our 0-100 score Obligo rates higher (63/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Obligo and Plend compare on the numbers?
Obligo leads on our overall score (63/100 against 53/100), agent readiness (47/100 against 36/100), domain rating (70/100 against 35/100), headcount (89 against 26), funding raised ($92.5M against $62.7M), LinkedIn following (7,372 against 4,800).
Read the full Obligo review and pricing or the Plend review and pricing. You can also browse other Obligo alternatives we track.