Nu (Nubank) vs PicPay
Nu (Nubank) vs PicPay, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nu (Nubank) is on 71/100 and PicPay on 59/100.
Where each one leads
Nu (Nubank)
- our overall score: 71/100 against 59/100
- agent readiness: 45/100 against 35/100
- funding raised: $4.3B against $564M
PicPay
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Nu (Nubank) | PicPay |
|---|---|---|
| What it is | Largest independent digital bank in Latin America, offering credit cards, accounts, loans, and insurance via a mobile app. | Brazilian digital wallet and bank offering financial services for individuals and businesses. |
| Category | Fintech, Neobank, Digital Payments, Lending | Fintech, Payments, Digital Payments, Neobank |
| Sells toBusiness model | B2C | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2013 | 2012 |
| Headquarters | São Paulo, Brazil | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Nu (Nubank) | PicPay |
|---|---|---|
| Employees | 12,040 | Not published |
| Headcount growthLast 12 months | +12.9% | Not published |
| Total funding | $4.3B | $564M |
| Latest round | IPO | IPO |
| Valuation | $42B | $2.5B |
| LinkedIn followers | 5,983,616 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nu (Nubank) | PicPay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 59/100 |
| Traction | 60/100 | 40/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 33/100 | 24/100 |
| Quality | 90/100 | 70/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nu (Nubank) | PicPay |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js | Not detected |
| Analytics | Google Tag Manager | Not detected |
Nu (Nubank) vs PicPay: common questions
Which is better, Nu (Nubank) or PicPay?
On our 0-100 score Nu (Nubank) rates higher (71/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Nu (Nubank) and PicPay compare on the numbers?
Nu (Nubank) leads on our overall score (71/100 against 59/100), agent readiness (45/100 against 35/100), funding raised ($4.3B against $564M).
Read the full Nu (Nubank) review and pricing or the PicPay review and pricing. You can also browse other Nu (Nubank) alternatives we track.