Nu (Nubank) vs PagSeguro
Nu (Nubank) vs PagSeguro, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nu (Nubank) is on 71/100 and PagSeguro on 39/100.
Where each one leads
Nu (Nubank)
- our overall score: 71/100 against 39/100
- headcount: 12,040 against 9,450
- LinkedIn following: 5,983,616 against 649,550
PagSeguro
- agent readiness: 52/100 against 45/100
- domain rating: 91/100 against 81/100
At a glance
| Measure | Nu (Nubank) | PagSeguro |
|---|---|---|
| What it is | Largest independent digital bank in Latin America, offering credit cards, accounts, loans, and insurance via a mobile app. | A leading provider of digital payment solutions and merchant services in Brazil. |
| Category | Fintech, Neobank, Digital Payments, Lending | Not published |
| Sells toBusiness model | B2C | B2B | B2C | B2B2C |
| Offering | Platform | Software | services | platform |
| Founded | 2013 | 2006 |
| Headquarters | São Paulo, Brazil | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Nu (Nubank) | PagSeguro |
|---|---|---|
| Employees | 12,040 | 9,450 |
| Headcount growthLast 12 months | +12.9% | Not published |
| Total funding | $4.3B | Not published |
| Latest round | IPO | Not published |
| Valuation | $42B | Not published |
| LinkedIn followers | 5,983,616 | 649,550 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nu (Nubank) | PagSeguro |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 39/100 |
| Traction | 60/100 | 20/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 33/100 | 23/100 |
| Quality | 90/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nu (Nubank) | PagSeguro |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Next.js |
| Analytics | Google Tag Manager | Not detected |
| Open source | No | Yes |
Nu (Nubank) vs PagSeguro: common questions
Which is better, Nu (Nubank) or PagSeguro?
On our 0-100 score Nu (Nubank) rates higher (71/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Nu (Nubank) and PagSeguro compare on the numbers?
Nu (Nubank) leads on our overall score (71/100 against 39/100), headcount (12,040 against 9,450), LinkedIn following (5,983,616 against 649,550). PagSeguro leads on agent readiness (52/100 against 45/100), domain rating (91/100 against 81/100).
Read the full Nu (Nubank) review and pricing or the PagSeguro review and pricing. You can also browse other Nu (Nubank) alternatives we track.