NRoll vs Taboola
NRoll vs Taboola, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: NRoll is on 12/100 and Taboola on 66/100.
Where each one leads
NRoll
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 12/100
- agent readiness: 52/100 against 36/100
- headcount: 2,029 against 4
At a glance
| Measure | NRoll | Taboola |
|---|---|---|
| What it is | Programmatic advertising technology platform for real-time bidding media buying and campaign management. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2007 |
| Headquarters | Not published | New York, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | NRoll | Taboola |
|---|---|---|
| Employees | 4 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Bootstrapped | Series E |
| LinkedIn followers | Not published | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | NRoll | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 12/100 | 66/100 |
| Traction | 7/100 | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 9/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | Not published | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | NRoll | Taboola |
|---|---|---|
| Hosting | AWS | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | NRoll | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
NRoll vs Taboola: common questions
Which is better, NRoll or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 12/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do NRoll and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 12/100), agent readiness (52/100 against 36/100), headcount (2,029 against 4).
What do real users say about NRoll and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full NRoll review and pricing or the Taboola review and pricing. You can also browse other NRoll alternatives we track.