Nexite vs Trax
Nexite vs Trax, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nexite is on 58/100 and Trax on 62/100.
Where each one leads
Nexite
- headcount growth: -1.4% against -13.4%
Trax
- our overall score: 62/100 against 58/100
- domain rating: 56/100 against 38/100
- headcount: 616 against 70
- funding raised: $1.1B against $67.0M
- LinkedIn following: 42,717 against 8,056
At a glance
| Measure | Nexite | Trax |
|---|---|---|
| What it is | Nexite transforms passive merchandise into active digital communicators for retailers, providing real-time data. | Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. |
| Category | Retail, Radio Frequency Identification (RFID), Indoor, Self-Checkout | Retail, Visual Monitor, RetailTech, Computer Vision |
| Sells toBusiness model | B2B | B2B |
| Offering | Software, Hardware | Software |
| Founded | 2017 | 2010 |
| Headquarters | Tel Aviv, Israel | Singapore, Singapore |
| Status | Active | Active |
Size, funding and growth
| Measure | Nexite | Trax |
|---|---|---|
| Employees | 70 | 616 |
| Headcount growthLast 12 months | -1.4% | -13.4% |
| Total funding | $67.0M | $1.1B |
| Latest round | Series C | Debt |
| Valuation | Not published | $2.3B |
| LinkedIn followers | 8,056 | 42,717 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nexite | Trax |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 62/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 41/100 | 46/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 38/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nexite | Trax |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Tag Manager |
Nexite vs Trax: common questions
Which is better, Nexite or Trax?
On our 0-100 score Trax rates higher (62/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Nexite and Trax compare on the numbers?
Nexite leads on headcount growth (-1.4% against -13.4%). Trax leads on our overall score (62/100 against 58/100), domain rating (56/100 against 38/100), headcount (616 against 70), funding raised ($1.1B against $67.0M), LinkedIn following (42,717 against 8,056).
Read the full Nexite review and pricing or the Trax review and pricing. You can also browse other Nexite alternatives we track.