NerdWallet vs Self
NerdWallet vs Self, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: NerdWallet is on 55/100 and Self on 68/100.
Where each one leads
NerdWallet
- domain rating: 90/100 against 75/100
Self
- our overall score: 68/100 against 55/100
- agent readiness: 48/100 against 37/100
- funding raised: $125M against $64.0M
At a glance
| Measure | NerdWallet | Self |
|---|---|---|
| What it is | NerdWallet is a personal finance company providing tools and advice to help consumers make smart financial decisions. | Fintech company providing credit-building tools for individuals with limited or no credit history. |
| Category | Fintech, Personal Finance, Consumer App, Marketplace | Fintech, Credit Building, Personal Finance, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software |
| Founded | 2009 | 2015 |
| Headquarters | San Francisco, United States | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | NerdWallet | Self |
|---|---|---|
| Employees | Not published | 912 |
| Headcount growthLast 12 months | Not published | -18.5% |
| Total funding | $64.0M | $125M |
| Latest round | Series A | Series E |
| Valuation | $500M | Not published |
| LinkedIn followers | Not published | 40,236 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | NerdWallet | Self |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 68/100 |
| Traction | 39/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 9/100 | 32/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | NerdWallet | Self |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Astro, Tailwind CSS | Next.js, Graphql |
| Payments | Apple PAY | Not detected |
NerdWallet vs Self: common questions
Which is better, NerdWallet or Self?
On our 0-100 score Self rates higher (68/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do NerdWallet and Self compare on the numbers?
NerdWallet leads on domain rating (90/100 against 75/100). Self leads on our overall score (68/100 against 55/100), agent readiness (48/100 against 37/100), funding raised ($125M against $64.0M).
Read the full NerdWallet review and pricing or the Self review and pricing. You can also browse other NerdWallet alternatives we track.