NDS Group vs Taboola
NDS Group vs Taboola, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: NDS Group is on 28/100 and Taboola on 66/100.
Where each one leads
NDS Group
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 28/100
- agent readiness: 52/100 against 40/100
- domain rating: 87/100 against 59/100
At a glance
| Measure | NDS Group | Taboola |
|---|---|---|
| What it is | NDS Group was a pioneer in digital TV security and middleware solutions, enabling content protection and advanced user experiences. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | TV, Video, Encryption, Digital TV | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 1998 | 2007 |
| Headquarters | Staines-upon-Thames, United Kingdom | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | NDS Group | Taboola |
|---|---|---|
| Employees | Not published | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Bootstrapped | Series E |
| LinkedIn followers | Not published | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | NDS Group | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 28/100 | 66/100 |
| Traction | Not published | 60/100 |
| Team | 70/100 | 50/100 |
| Community | 8/100 | Not published |
| Search visibility | 7/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | NDS Group | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Bootstrap |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | NDS Group | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
NDS Group vs Taboola: common questions
Which is better, NDS Group or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do NDS Group and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 28/100), agent readiness (52/100 against 40/100), domain rating (87/100 against 59/100).
What do real users say about NDS Group and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full NDS Group review and pricing or the Taboola review and pricing. You can also browse other NDS Group alternatives we track.