Nauta Capital vs WooCommerce (Automattic)
Nauta Capital vs WooCommerce (Automattic), compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Nauta Capital is on 23/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Nauta Capital
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 23/100
- agent readiness: 53/100 against 36/100
- domain rating: 92/100 against 43/100
- headcount: 207 against 43
- funding raised: $816M against $550M
At a glance
| Measure | Nauta Capital | WooCommerce (Automattic) |
|---|---|---|
| What it is | European venture capital firm investing in early-stage B2B software startups across Europe. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | B2B Software, AI, Fintech, Enterprise Software | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 2004 | 2011 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Nauta Capital | WooCommerce (Automattic) |
|---|---|---|
| Employees | 43 | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | $550M | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Nauta Capital | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 76/100 |
| Traction | 56/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 16/100 | 39/100 |
| Quality | 15/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 43/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Nauta Capital | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Analytics | Google Analytics 4 | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Nauta Capital | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Nauta Capital vs WooCommerce (Automattic): common questions
Which is better, Nauta Capital or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Nauta Capital and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 23/100), agent readiness (53/100 against 36/100), domain rating (92/100 against 43/100), headcount (207 against 43), funding raised ($816M against $550M).
Read the full Nauta Capital review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Nauta Capital alternatives we track.