mParticle vs Serasa Experian
mParticle vs Serasa Experian, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: mParticle is on 48/100 and Serasa Experian on 56/100.
Where each one leads
mParticle
Leads on none of the measures we hold for both companies.
Serasa Experian
- our overall score: 56/100 against 48/100
- agent readiness: 49/100 against 42/100
At a glance
| Measure | mParticle | Serasa Experian |
|---|---|---|
| What it is | Customer data platform for managing user data across all channels and devices. | Datatech company providing analytical intelligence for business decision-making, fraud prevention, and credit assessment. |
| Category | Customer Data Platform, CDP, Data Management, Marketing Technology | Fintech, Data Analytics, Credit Scoring, Fraud Prevention |
| Sells toBusiness model | B2B | B2B | B2C |
| Offering | Platform | Software | platform | services |
| Founded | 2013 | 1968 |
| Headquarters | New York, United States | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | mParticle | Serasa Experian |
|---|---|---|
| Employees | Not published | 5,000 |
| Total funding | Not published | $2.7B |
| Latest round | Not published | Seed |
| LinkedIn followers | Not published | 747,242 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | mParticle | Serasa Experian |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 56/100 |
| Traction | Not published | 60/100 |
| Team | 70/100 | Not published |
| Search visibility | 17/100 | 41/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | mParticle | Serasa Experian |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
mParticle vs Serasa Experian: common questions
Which is better, mParticle or Serasa Experian?
On our 0-100 score Serasa Experian rates higher (56/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do mParticle and Serasa Experian compare on the numbers?
Serasa Experian leads on our overall score (56/100 against 48/100), agent readiness (49/100 against 42/100).
Read the full mParticle review and pricing or the Serasa Experian review and pricing. You can also browse other mParticle alternatives we track.