Metabase vs WooCommerce (Automattic)
Metabase vs WooCommerce (Automattic), compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Metabase is on 60/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Metabase
- headcount growth: +8.3% against +6.0%
WooCommerce (Automattic)
- our overall score: 76/100 against 60/100
- domain rating: 92/100 against 78/100
- headcount: 207 against 125
- funding raised: $816M against $8.0M
- LinkedIn following: 47,166 against 27,996
At a glance
| Measure | Metabase | WooCommerce (Automattic) |
|---|---|---|
| What it is | Open-source business intelligence and embedded analytics platform. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | Data Analytics, Business Intelligence, Analytics Platforms, Data Visualization Tools | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2015 | 2011 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Metabase | WooCommerce (Automattic) |
|---|---|---|
| Employees | 125 | 207 |
| Headcount growthLast 12 months | +8.3% | +6.0% |
| Total funding | $8.0M | $816M |
| Latest round | Series A | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | 27,996 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Metabase | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 76/100 |
| Traction | 55/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 33/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Metabase | WooCommerce (Automattic) |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Bootstrap | Not detected |
| Open source | Yes | Yes |
| Self-hostable | Yes | Yes |
What users say
| Measure | Metabase | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Metabase vs WooCommerce (Automattic): common questions
Which is better, Metabase or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Metabase and WooCommerce (Automattic) compare on the numbers?
Metabase leads on headcount growth (+8.3% against +6.0%). WooCommerce (Automattic) leads on our overall score (76/100 against 60/100), domain rating (92/100 against 78/100), headcount (207 against 125), funding raised ($816M against $8.0M), LinkedIn following (47,166 against 27,996).
Read the full Metabase review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Metabase alternatives we track.

