Mercado Shops vs WooCommerce (Automattic)
Mercado Shops vs WooCommerce (Automattic), compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mercado Shops is on 7/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Mercado Shops
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 7/100
- agent readiness: 53/100 against 29/100
- domain rating: 92/100 against 81/100
At a glance
| Measure | Mercado Shops | WooCommerce (Automattic) |
|---|---|---|
| What it is | E-commerce platform for small and medium businesses in Latin America. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Marketplace, RetailTech, Fintech | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2019 | 2011 |
| Headquarters | Montevideo, Uruguay | San Francisco, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Mercado Shops | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mercado Shops | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 3/100 | 39/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (29/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mercado Shops | WooCommerce (Automattic) |
|---|---|---|
| Hosting | AWS | Self Managed |
| CMS | Not detected | WordPress |
| Analytics | Google Analytics 4 | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Mercado Shops | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Mercado Shops vs WooCommerce (Automattic): common questions
Which is better, Mercado Shops or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Mercado Shops and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 7/100), agent readiness (53/100 against 29/100), domain rating (92/100 against 81/100).
Read the full Mercado Shops review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Mercado Shops alternatives we track.