MediaForce vs Taboola
MediaForce vs Taboola, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: MediaForce is on 32/100 and Taboola on 66/100.
Where each one leads
MediaForce
- headcount growth: +20.6% against +5.7%
Taboola
- our overall score: 66/100 against 32/100
- agent readiness: 52/100 against 31/100
- domain rating: 87/100 against 60/100
- headcount: 2,029 against 109
- LinkedIn following: 176,960 against 8,057
At a glance
| Measure | MediaForce | Taboola |
|---|---|---|
| What it is | Operates a private media bidding platform for ad-tech and product experts focused on performance. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, AdTech, Marketing Technology, Performance Marketing | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2007 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | MediaForce | Taboola |
|---|---|---|
| Employees | 109 | 2,029 |
| Headcount growthLast 12 months | +20.6% | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Bootstrapped | Series E |
| LinkedIn followers | 8,057 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | MediaForce | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 66/100 |
| Traction | 20/100 | 60/100 |
| Team | 30/100 | 50/100 |
| Search visibility | 42/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | MediaForce | Taboola |
|---|---|---|
| Hosting | AWS | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Bootstrap | Bootstrap |
| Analytics | Google Analytics 4, Facebook Pixel | Not detected |
What users say
| Measure | MediaForce | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
MediaForce vs Taboola: common questions
Which is better, MediaForce or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do MediaForce and Taboola compare on the numbers?
MediaForce leads on headcount growth (+20.6% against +5.7%). Taboola leads on our overall score (66/100 against 32/100), agent readiness (52/100 against 31/100), domain rating (87/100 against 60/100), headcount (2,029 against 109), LinkedIn following (176,960 against 8,057).
What do real users say about MediaForce and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full MediaForce review and pricing or the Taboola review and pricing. You can also browse other MediaForce alternatives we track.