Medallia vs Qualtrics Strategy & Research
Medallia vs Qualtrics Strategy & Research, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Medallia is on 70/100 and Qualtrics Strategy & Research on 70/100.
Where each one leads
Medallia
Leads on none of the measures we hold for both companies.
Qualtrics Strategy & Research
- agent readiness: 46/100 against 37/100
- headcount: 6,385 against 1,915
- funding raised: $900M against $340M
- LinkedIn following: 330,247 against 141,037
At a glance
| Measure | Medallia | Qualtrics Strategy & Research |
|---|---|---|
| What it is | Enterprise experience management platform capturing customer and employee feedback to drive actionable business insights. | Experience management software for understanding and acting on customer, employee, and product insights. |
| Category | Enterprise Software, Customer Experience, Employee Experience Management, Market Research | Experience Management, Customer Experience, Employee Experience, Product Experience |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2001 | 2002 |
| Headquarters | Pleasanton, United States | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Medallia | Qualtrics Strategy & Research |
|---|---|---|
| Employees | 1,915 | 6,385 |
| Headcount growthLast 12 months | Not published | +40.5% |
| Total funding | $340M | $900M |
| Latest round | Series D | Private Equity |
| Valuation | $2.3B | $8.0B |
| LinkedIn followers | 141,037 | 330,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Medallia | Qualtrics Strategy & Research |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 80/100 |
| Search visibility | 64/100 | 33/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Medallia | Qualtrics Strategy & Research |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Alpinejs, Tailwind CSS, Bootstrap | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
Medallia vs Qualtrics Strategy & Research: common questions
Which is better, Medallia or Qualtrics Strategy & Research?
Both score the same on our 0-100 rating, so the choice comes down to the 22 data points in the tables above rather than overall company strength.
How do Medallia and Qualtrics Strategy & Research compare on the numbers?
Qualtrics Strategy & Research leads on agent readiness (46/100 against 37/100), headcount (6,385 against 1,915), funding raised ($900M against $340M), LinkedIn following (330,247 against 141,037).
Read the full Medallia review and pricing or the Qualtrics Strategy & Research review and pricing. You can also browse other Medallia alternatives we track.

