Medallia vs Qualtrics
Medallia vs Qualtrics, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Medallia is on 70/100 and Qualtrics on 69/100.
Where each one leads
Medallia
Leads on none of the measures we hold for both companies.
Qualtrics
- agent readiness: 46/100 against 37/100
- headcount: 6,000 against 1,915
At a glance
| Measure | Medallia | Qualtrics |
|---|---|---|
| What it is | Enterprise experience management platform capturing customer and employee feedback to drive actionable business insights. | Experience management software company helping organizations collect and analyze customer, employee, product, and brand feedback. |
| Category | Enterprise Software, Customer Experience, Employee Experience Management, Market Research | Customer Experience, Market Research, Software, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2001 | 1999 |
| Headquarters | Pleasanton, United States | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Medallia | Qualtrics |
|---|---|---|
| Employees | 1,915 | 6,000 |
| Total funding | $340M | $400M |
| Latest round | Series D | Series C |
| Valuation | $2.3B | $2.5B |
| LinkedIn followers | 141,037 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Medallia | Qualtrics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 90/100 |
| Search visibility | 64/100 | 14/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Medallia | Qualtrics |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Alpinejs, Tailwind CSS, Bootstrap | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
Medallia vs Qualtrics: common questions
Which is better, Medallia or Qualtrics?
On our 0-100 score Medallia rates higher (70/100 against 69/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Medallia and Qualtrics compare on the numbers?
Qualtrics leads on agent readiness (46/100 against 37/100), headcount (6,000 against 1,915).
Read the full Medallia review and pricing or the Qualtrics review and pricing. You can also browse other Medallia alternatives we track.