Marshmallow vs Qover
Marshmallow vs Qover, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Marshmallow is on 66/100 and Qover on 58/100.
Where each one leads
Marshmallow
- our overall score: 66/100 against 58/100
- headcount: 669 against 151
- funding raised: $195M against $73.0M
- LinkedIn following: 35,308 against 15,800
Qover
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Marshmallow | Qover |
|---|---|---|
| What it is | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. | Making insurance simple, transparent, and accessible across borders through technology. |
| Category | InsurTech, Fintech, Insurance Broker, Embedded Finance | InsurTech, Financial Services, Embedded Finance, API Platform |
| Sells toBusiness model | B2C | B2B2C |
| Offering | Software | platform | services | Platform |
| Founded | 2017 | 2016 |
| Headquarters | London, United Kingdom | Brussels, Belgium |
| Status | Active | Active |
Size, funding and growth
| Measure | Marshmallow | Qover |
|---|---|---|
| Employees | 669 | 151 |
| Total funding | $195M | $73.0M |
| Latest round | Series C | Growth |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 35,308 | 15,800 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Marshmallow | Qover |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 58/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 33/100 | 37/100 |
| Quality | 78/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 60/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Marshmallow | Qover |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js | Not detected |
| Analytics | Google Analytics 4 | Google Tag Manager |
Marshmallow vs Qover: common questions
Which is better, Marshmallow or Qover?
On our 0-100 score Marshmallow rates higher (66/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Marshmallow and Qover compare on the numbers?
Marshmallow leads on our overall score (66/100 against 58/100), headcount (669 against 151), funding raised ($195M against $73.0M), LinkedIn following (35,308 against 15,800).
Read the full Marshmallow review and pricing or the Qover review and pricing. You can also browse other Marshmallow alternatives we track.