Lusha vs SubStrata
Lusha vs SubStrata, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Lusha is on 70/100 and SubStrata on 56/100.
Where each one leads
Lusha
- our overall score: 70/100 against 56/100
- domain rating: 74/100 against 45/100
- headcount: 358 against 33
- funding raised: $245M against $1.1M
- LinkedIn following: 66,037 against 3,020
SubStrata
- headcount growth: +11.9% against +3.7%
At a glance
| Measure | Lusha | SubStrata |
|---|---|---|
| What it is | B2B contact data platform for sales and marketing professionals to find and engage leads. | Deep learning platform that scales B2B companies with real-time behavioral sales intelligence. |
| Category | Enterprise, Sales, Intelligence, Contact Data Provider | Enterprise, Intelligence, Deal, Sales |
| Sells toBusiness model | B2B, B2C | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2019 |
| Headquarters | Boston, United States | San Francisco, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Lusha | SubStrata |
|---|---|---|
| Employees | 358 | 33 |
| Headcount growthLast 12 months | +3.7% | +11.9% |
| Total funding | $245M | $1.1M |
| Latest round | Series B | Seed |
| Valuation | $1.5B | Not published |
| LinkedIn followers | 66,037 | 3,020 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Lusha | SubStrata |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 56/100 |
| Traction | 60/100 | 46/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 52/100 | 36/100 |
| Quality | 78/100 | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 45/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Lusha | SubStrata |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
Lusha vs SubStrata: common questions
Which is better, Lusha or SubStrata?
On our 0-100 score Lusha rates higher (70/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Lusha and SubStrata compare on the numbers?
Lusha leads on our overall score (70/100 against 56/100), domain rating (74/100 against 45/100), headcount (358 against 33), funding raised ($245M against $1.1M), LinkedIn following (66,037 against 3,020). SubStrata leads on headcount growth (+11.9% against +3.7%).
Read the full Lusha review and pricing or the SubStrata review and pricing. You can also browse other Lusha alternatives we track.