Loox vs Yotpo
Loox vs Yotpo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Loox is on 37/100 and Yotpo on 73/100.
Where each one leads
Loox
- headcount growth: +30.2% against -1.3%
Yotpo
- our overall score: 73/100 against 37/100
- domain rating: 88/100 against 72/100
- headcount: 800 against 79
- LinkedIn following: 53,820 against 12,506
At a glance
| Measure | Loox | Yotpo |
|---|---|---|
| What it is | Social proof marketing platform for Shopify merchants to drive sales with visual reviews and referrals. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | MarTech, AdTech, E-commerce, Social Commerce | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2015 | 2011 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Loox | Yotpo |
|---|---|---|
| Employees | 79 | 800 |
| Headcount growthLast 12 months | +30.2% | -1.3% |
| Total funding | Not published | $436M |
| Latest round | Not published | Strategic |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 12,506 | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Loox | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 73/100 |
| Traction | 19/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 28/100 | 26/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 72/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Loox | Yotpo |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Segment, Amplitude |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Loox | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 5 negative across 6 threads |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
Loox vs Yotpo: common questions
Which is better, Loox or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Loox and Yotpo compare on the numbers?
Loox leads on headcount growth (+30.2% against -1.3%). Yotpo leads on our overall score (73/100 against 37/100), domain rating (88/100 against 72/100), headcount (800 against 79), LinkedIn following (53,820 against 12,506).
What do real users say about Loox and Yotpo?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full Loox review and pricing or the Yotpo review and pricing. You can also browse other Loox alternatives we track.