Loom vs Wistia
Loom vs Wistia, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Loom is on 61/100 and Wistia on 62/100.
Where each one leads
Loom
- agent readiness: 49/100 against 44/100
- headcount: 295 against 206
- LinkedIn following: 98,198 against 20,802
Wistia
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Loom | Wistia |
|---|---|---|
| What it is | AI-powered video messaging platform for seamless communication and enhanced productivity. | Video marketing platform for businesses to host, promote, and analyze their videos. |
| Category | Productivity, Video Messaging, Productivity Software, Communication Tools | Video Hosting, Video Marketing, Content Marketing, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2016 | 2006 |
| Headquarters | San Francisco, United States | Cambridge, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Loom | Wistia |
|---|---|---|
| Employees | 295 | 206 |
| LinkedIn followers | 98,198 | 20,802 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Loom | Wistia |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 62/100 |
| Traction | 20/100 | Not published |
| Team | 70/100 | 36/100 |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 78/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Loom | Wistia |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Next.js |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Product and pricing
| Measure | Loom | Wistia |
|---|---|---|
| Key features | AI-powered Video Messaging, Lightning Fast Screen Recording, Intuitive Video Editor, Seamless Integrations & Sharing, Engagement & Collaboration Tools, Enterprise-Grade Security | Not published |
Loom vs Wistia: common questions
Which is better, Loom or Wistia?
On our 0-100 score Wistia rates higher (62/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Loom and Wistia compare on the numbers?
Loom leads on agent readiness (49/100 against 44/100), headcount (295 against 206), LinkedIn following (98,198 against 20,802).
Read the full Loom review and pricing or the Wistia review and pricing. You can also browse other Loom alternatives we track.

