Lili vs Upgrade
Lili vs Upgrade, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Lili is on 62/100 and Upgrade on 62/100.
Where each one leads
Lili
- headcount: 186 against 16
- LinkedIn following: 17,688 against 58
Upgrade
- domain rating: 77/100 against 61/100
- funding raised: $871M against $80.0M
At a glance
| Measure | Lili | Upgrade |
|---|---|---|
| What it is | All-in-one business banking, accounting, and tax platform for small businesses. | Consumer credit and mobile banking platform offering personal loans, credit cards, and checking accounts. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Lending, Neobank, Credit Cards |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2018 | 2016 |
| Headquarters | New York, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Lili | Upgrade |
|---|---|---|
| Employees | 186 | 16 |
| Headcount growthLast 12 months | +14.8% | Not published |
| Total funding | $80.0M | $871M |
| Latest round | Series B | Not published |
| Valuation | Not published | $6K |
| LinkedIn followers | 17,688 | 58 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Lili | Upgrade |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 62/100 |
| Traction | 60/100 | 52/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 35/100 | 25/100 |
| Quality | 65/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Lili | Upgrade |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Next.js, Bootstrap |
| Analytics | Google Tag Manager | Not detected |
Lili vs Upgrade: common questions
Which is better, Lili or Upgrade?
Both score the same on our 0-100 rating, so the choice comes down to the 18 data points in the tables above rather than overall company strength.
How do Lili and Upgrade compare on the numbers?
Lili leads on headcount (186 against 16), LinkedIn following (17,688 against 58). Upgrade leads on domain rating (77/100 against 61/100), funding raised ($871M against $80.0M).
Read the full Lili review and pricing or the Upgrade review and pricing. You can also browse other Lili alternatives we track.