Lassie AB vs Root
Lassie AB vs Root, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Lassie AB is on 48/100 and Root on 63/100.
Where each one leads
Lassie AB
- agent readiness: 49/100 against 33/100
Root
- our overall score: 63/100 against 48/100
- headcount: 1,197 against 131
- funding raised: $1.4B against $3.0M
- LinkedIn following: 52,266 against 10,056
At a glance
| Measure | Lassie AB | Root |
|---|---|---|
| What it is | Lassie AB provides digital pet insurance for dogs and cats, focusing on a preventative approach to pet health. | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. |
| Category | Pet Tech, InsurTech, HealthTech, Consumer App | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Software | platform |
| Founded | 2020 | 2015 |
| Headquarters | Stockholm, Sweden | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Lassie AB | Root |
|---|---|---|
| Employees | 131 | 1,197 |
| Headcount growthLast 12 months | Not published | +4.2% |
| Total funding | $3.0M | $1.4B |
| Latest round | Seed | Debt |
| LinkedIn followers | 10,056 | 52,266 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Lassie AB | Root |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 63/100 |
| Traction | 56/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 43/100 | 32/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 66/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Lassie AB | Root |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js | Gatsby |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
Lassie AB vs Root: common questions
Which is better, Lassie AB or Root?
On our 0-100 score Root rates higher (63/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Lassie AB and Root compare on the numbers?
Lassie AB leads on agent readiness (49/100 against 33/100). Root leads on our overall score (63/100 against 48/100), headcount (1,197 against 131), funding raised ($1.4B against $3.0M), LinkedIn following (52,266 against 10,056).
Read the full Lassie AB review and pricing or the Root review and pricing. You can also browse other Lassie AB alternatives we track.