Laka vs Root
Laka vs Root, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Laka is on 45/100 and Root on 63/100.
Where each one leads
Laka
- agent readiness: 40/100 against 33/100
Root
- our overall score: 63/100 against 45/100
- domain rating: 73/100 against 65/100
- headcount: 1,197 against 16
- funding raised: $1.4B against $13.0M
- LinkedIn following: 52,266 against 30
At a glance
| Measure | Laka | Root |
|---|---|---|
| What it is | A green mobility InsurTech startup offering a collective-driven approach to insurance. | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. |
| Category | InsurTech, Micromobility, Green Mobility, Insurance | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2B2C | B2C |
| Offering | Platform | Software | platform |
| Founded | 2017 | 2015 |
| Headquarters | London, United Kingdom | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Laka | Root |
|---|---|---|
| Employees | 16 | 1,197 |
| Headcount growthLast 12 months | Not published | +4.2% |
| Total funding | $13.0M | $1.4B |
| Latest round | Series A | Debt |
| LinkedIn followers | 30 | 52,266 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Laka | Root |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 45/100 | 63/100 |
| Traction | 48/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 23/100 | 32/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Laka | Root |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Gatsby |
| Analytics | Google Analytics 4, Google Tag Manager, PostHog | Google Tag Manager, Microsoft Clarity |
| Support stack | Intercom | Not detected |
Laka vs Root: common questions
Which is better, Laka or Root?
On our 0-100 score Root rates higher (63/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Laka and Root compare on the numbers?
Laka leads on agent readiness (40/100 against 33/100). Root leads on our overall score (63/100 against 45/100), domain rating (73/100 against 65/100), headcount (1,197 against 16), funding raised ($1.4B against $13.0M), LinkedIn following (52,266 against 30).
Read the full Laka review and pricing or the Root review and pricing. You can also browse other Laka alternatives we track.