Kpler vs Wiliot
Kpler vs Wiliot, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kpler is on 60/100 and Wiliot on 69/100.
Where each one leads
Kpler
- domain rating: 73/100 against 58/100
- headcount: 854 against 265
- funding raised: $1.0B against $344M
- LinkedIn following: 63,786 against 16,525
Wiliot
- our overall score: 69/100 against 60/100
- agent readiness: 48/100 against 38/100
At a glance
| Measure | Kpler | Wiliot |
|---|---|---|
| What it is | Global physical trade intelligence data and analytics provider. | Wiliot provides self-powered IoT Pixels that bring connectivity and intelligence to everyday products. |
| Category | Commodities, Data Analytics, Supply Chain, Energy | IoT, Energy, Radio Frequency, Semiconductor |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Hardware, Software |
| Founded | 2014 | 2017 |
| Headquarters | Brussels, Belgium | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Kpler | Wiliot |
|---|---|---|
| Employees | 854 | 265 |
| Headcount growthLast 12 months | Not published | +15.4% |
| Total funding | $1.0B | $344M |
| Latest round | Growth | Strategic Investment |
| Valuation | $1.1B | $1.1B |
| LinkedIn followers | 63,786 | 16,525 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kpler | Wiliot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 69/100 |
| Traction | 60/100 | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 39/100 | 38/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 58/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kpler | Wiliot |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Frameworks | Not detected | Jquery, Tailwind CSS |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
Kpler vs Wiliot: common questions
Which is better, Kpler or Wiliot?
On our 0-100 score Wiliot rates higher (69/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Kpler and Wiliot compare on the numbers?
Kpler leads on domain rating (73/100 against 58/100), headcount (854 against 265), funding raised ($1.0B against $344M), LinkedIn following (63,786 against 16,525). Wiliot leads on our overall score (69/100 against 60/100), agent readiness (48/100 against 38/100).
Read the full Kpler review and pricing or the Wiliot review and pricing. You can also browse other Kpler alternatives we track.