Klaviyo vs Yotpo
Klaviyo vs Yotpo, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klaviyo is on 69/100 and Yotpo on 73/100.
Where each one leads
Klaviyo
- headcount: 2,866 against 800
- LinkedIn following: 145,500 against 53,820
Yotpo
- our overall score: 73/100 against 69/100
- agent readiness: 59/100 against 52/100
At a glance
| Measure | Klaviyo | Yotpo |
|---|---|---|
| What it is | Klaviyo is the only CRM built for B2C brands, powered by a built-in data platform and AI insights to unify marketing automation, analytics, and customer service for personalized experiences and accelerated growth. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | Marketing Automation, E-commerce, SaaS, Customer Data Platform | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2C | B2B |
| Offering | Not published | Software |
| Founded | 2012 | 2011 |
| Headquarters | Not published | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Klaviyo | Yotpo |
|---|---|---|
| Employees | 2,866 | 800 |
| Headcount growthLast 12 months | Not published | -1.3% |
| Total funding | $373M | $436M |
| Latest round | Not published | Strategic |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 145,500 | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klaviyo | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 73/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 35/100 | 26/100 |
| Quality | 86/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klaviyo | Yotpo |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Ghost | WordPress |
| Frameworks | Astro | Jquery |
| Analytics | Google Tag Manager | Segment, Amplitude |
| Support stack | HubSpot | HubSpot |
Product and pricing
| Measure | Klaviyo | Yotpo |
|---|---|---|
| Key features | B2C CRM, Omnichannel Marketing, Klaviyo AI, Built-in Data Platform, Extensive Integrations, Customer Hub | Not published |
What users say
| Measure | Klaviyo | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 5 negative across 6 threads |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
Klaviyo vs Yotpo: common questions
Which is better, Klaviyo or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 69/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Klaviyo and Yotpo compare on the numbers?
Klaviyo leads on headcount (2,866 against 800), LinkedIn following (145,500 against 53,820). Yotpo leads on our overall score (73/100 against 69/100), agent readiness (59/100 against 52/100).
What do real users say about Klaviyo and Yotpo?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full Klaviyo review and pricing or the Yotpo review and pricing. You can also browse other Klaviyo alternatives we track.