Klaviyo vs Triple Whale
Klaviyo vs Triple Whale, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klaviyo is on 69/100 and Triple Whale on 63/100.
Where each one leads
Klaviyo
- our overall score: 69/100 against 63/100
- agent readiness: 52/100 against 38/100
- domain rating: 91/100 against 77/100
- headcount: 2,866 against 281
- funding raised: $373M against $51.7M
- LinkedIn following: 145,500 against 46,264
Triple Whale
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Klaviyo | Triple Whale |
|---|---|---|
| What it is | Klaviyo is the only CRM built for B2C brands, powered by a built-in data platform and AI insights to unify marketing automation, analytics, and customer service for personalized experiences and accelerated growth. | All your e-commerce data in one easy-to-use dashboard, building the operating system for eCom. |
| Category | Marketing Automation, E-commerce, SaaS, Customer Data Platform | E-commerce, Data, Data Analytics, Analytics Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Not published | Software |
| Founded | 2012 | 2021 |
| Headquarters | Not published | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Klaviyo | Triple Whale |
|---|---|---|
| Employees | 2,866 | 281 |
| Headcount growthLast 12 months | Not published | +37.9% |
| Total funding | $373M | $51.7M |
| Latest round | Not published | Series B |
| LinkedIn followers | 145,500 | 46,264 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klaviyo | Triple Whale |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 69/100 | 63/100 |
| Traction | 60/100 | 59/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 35/100 | 34/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klaviyo | Triple Whale |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Not detected |
| Frameworks | Astro | Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Intercom, HubSpot |
Product and pricing
| Measure | Klaviyo | Triple Whale |
|---|---|---|
| Key features | B2C CRM, Omnichannel Marketing, Klaviyo AI, Built-in Data Platform, Extensive Integrations, Customer Hub | Not published |
Klaviyo vs Triple Whale: common questions
Which is better, Klaviyo or Triple Whale?
On our 0-100 score Klaviyo rates higher (69/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Klaviyo and Triple Whale compare on the numbers?
Klaviyo leads on our overall score (69/100 against 63/100), agent readiness (52/100 against 38/100), domain rating (91/100 against 77/100), headcount (2,866 against 281), funding raised ($373M against $51.7M), LinkedIn following (145,500 against 46,264).
Read the full Klaviyo review and pricing or the Triple Whale review and pricing. You can also browse other Klaviyo alternatives we track.