Klarna vs Wamo
Klarna vs Wamo, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klarna is on 60/100 and Wamo on 54/100.
Where each one leads
Klarna
- our overall score: 60/100 against 54/100
- domain rating: 92/100 against 42/100
- headcount: 5,000 against 122
- funding raised: $9.4B against $15.0M
Wamo
- agent readiness: 55/100 against 45/100
At a glance
| Measure | Klarna | Wamo |
|---|---|---|
| What it is | Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple, | A financial operating platform for SMEs with integrated lending and AI-driven tools. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Financial Services, Payments, Digital Payments |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2021 |
| Headquarters | Stockholm, Sweden | Helsinki, Finland |
| Status | Active | Active |
Size, funding and growth
| Measure | Klarna | Wamo |
|---|---|---|
| Employees | 5,000 | 122 |
| Total funding | $9.4B | $15.0M |
| Latest round | Not published | Series A |
| Valuation | $7 | Not published |
| LinkedIn followers | Not published | 10,949 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klarna | Wamo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 54/100 |
| Traction | 60/100 | 56/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 16/100 | 35/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 42/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klarna | Wamo |
|---|---|---|
| CDN | CloudFront | Not detected |
| CMS | Not detected | Framer |
| Payments | Klarna | Not detected |
| Analytics | Not detected | Google Tag Manager |
Klarna vs Wamo: common questions
Which is better, Klarna or Wamo?
On our 0-100 score Klarna rates higher (60/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Klarna and Wamo compare on the numbers?
Klarna leads on our overall score (60/100 against 54/100), domain rating (92/100 against 42/100), headcount (5,000 against 122), funding raised ($9.4B against $15.0M). Wamo leads on agent readiness (55/100 against 45/100).
Read the full Klarna review and pricing or the Wamo review and pricing. You can also browse other Klarna alternatives we track.