Klarna vs Splitit
Klarna vs Splitit, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klarna is on 60/100 and Splitit on 51/100.
Where each one leads
Klarna
- our overall score: 60/100 against 51/100
- domain rating: 92/100 against 73/100
- headcount: 5,000 against 96
- funding raised: $9.4B against $298M
Splitit
- agent readiness: 55/100 against 45/100
At a glance
| Measure | Klarna | Splitit |
|---|---|---|
| What it is | Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple, | Splitit offers a merchant-branded Installments-as-a-Service platform for Buy Now, Pay Later solutions. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, BNPL, Payments, Digital Payments |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2009 |
| Headquarters | Stockholm, Sweden | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Klarna | Splitit |
|---|---|---|
| Employees | 5,000 | 96 |
| Headcount growthLast 12 months | Not published | +8.3% |
| Total funding | $9.4B | $298M |
| Latest round | Not published | Post-IPO |
| Valuation | $7 | Not published |
| LinkedIn followers | Not published | 14,516 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klarna | Splitit |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 51/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 80/100 |
| Community | 8/100 | Not published |
| Search visibility | 16/100 | 34/100 |
| Quality | 65/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klarna | Splitit |
|---|---|---|
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Payments | Klarna | Not detected |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Klarna | Splitit |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 2 negative across 6 threads |
“I was taking advantage of the offer with Google where you can trade in a phone and get a new pixel 8a and 2 man credit, for only 4 man. Anyways, at checkout they had the option to use the service known as splitit. Where for zero fee they sp”r/JapanFinance
Klarna vs Splitit: common questions
Which is better, Klarna or Splitit?
On our 0-100 score Klarna rates higher (60/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Klarna and Splitit compare on the numbers?
Klarna leads on our overall score (60/100 against 51/100), domain rating (92/100 against 73/100), headcount (5,000 against 96), funding raised ($9.4B against $298M). Splitit leads on agent readiness (55/100 against 45/100).
What do real users say about Klarna and Splitit?
Splitit: 1 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/JapanFinance.
Read the full Klarna review and pricing or the Splitit review and pricing. You can also browse other Klarna alternatives we track.