Klarna vs Paidy
Klarna vs Paidy, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Klarna is on 60/100 and Paidy on 60/100.
Where each one leads
Klarna
- agent readiness: 45/100 against 21/100
- domain rating: 92/100 against 82/100
- headcount: 5,000 against 175
- funding raised: $9.4B against $273M
Paidy
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Klarna | Paidy |
|---|---|---|
| What it is | Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple, | A digital payment service offering buy now, pay later options. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Not published |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Platform | Platform |
| Founded | 2005 | 2008 |
| Headquarters | Stockholm, Sweden | Tokyo, Japan |
| Status | Active | Active |
Size, funding and growth
| Measure | Klarna | Paidy |
|---|---|---|
| Employees | 5,000 | 175 |
| Total funding | $9.4B | $273M |
| Latest round | Not published | Series B |
| Valuation | $7 | Not published |
| LinkedIn followers | Not published | 6,773 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Klarna | Paidy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 60/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 16/100 | 33/100 |
| Quality | 65/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Klarna | Paidy |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Not detected | Gatsby |
| Payments | Klarna | Not detected |
| Analytics | Not detected | Google Tag Manager |
Klarna vs Paidy: common questions
Which is better, Klarna or Paidy?
Both score the same on our 0-100 rating, so the choice comes down to the 16 data points in the tables above rather than overall company strength.
How do Klarna and Paidy compare on the numbers?
Klarna leads on agent readiness (45/100 against 21/100), domain rating (92/100 against 82/100), headcount (5,000 against 175), funding raised ($9.4B against $273M).
Read the full Klarna review and pricing or the Paidy review and pricing. You can also browse other Klarna alternatives we track.