Keel vs Plaid
Keel vs Plaid, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Keel is on 43/100 and Plaid on 70/100.
Where each one leads
Keel
Leads on none of the measures we hold for both companies.
Plaid
- our overall score: 70/100 against 43/100
- agent readiness: 50/100 against 22/100
- domain rating: 86/100 against 2/100
- headcount: 1,501 against 15
- funding raised: $734M against $1.5M
At a glance
| Measure | Keel | Plaid |
|---|---|---|
| What it is | Banking-as-a-Service (BaaS) platform for fintechs. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Banking, Financial Services, Banking-as-a-Service | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2019 | 2013 |
| Headquarters | Manchester, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Keel | Plaid |
|---|---|---|
| Employees | 15 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | $1.5M | $734M |
| Latest round | Seed | Not published |
| Valuation | Not published | $13B |
| LinkedIn followers | Not published | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Keel | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 70/100 |
| Traction | 43/100 | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 16/100 | 54/100 |
| Quality | 58/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 2/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Keel | Plaid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Jquery, Bootstrap | Next.js, Bootstrap |
| Analytics | Google Analytics 4 | Segment |
| Open source | No | Yes |
Keel vs Plaid: common questions
Which is better, Keel or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Keel and Plaid compare on the numbers?
Plaid leads on our overall score (70/100 against 43/100), agent readiness (50/100 against 22/100), domain rating (86/100 against 2/100), headcount (1,501 against 15), funding raised ($734M against $1.5M).
Read the full Keel review and pricing or the Plaid review and pricing. You can also browse other Keel alternatives we track.