Keel vs Marqeta
Keel vs Marqeta, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Keel is on 43/100 and Marqeta on 75/100.
Where each one leads
Keel
Leads on none of the measures we hold for both companies.
Marqeta
- our overall score: 75/100 against 43/100
- agent readiness: 41/100 against 22/100
- domain rating: 71/100 against 2/100
- headcount: 1,021 against 15
- funding raised: $371M against $1.5M
At a glance
| Measure | Keel | Marqeta |
|---|---|---|
| What it is | Banking-as-a-Service (BaaS) platform for fintechs. | Modern card issuing platform for innovators, enabling businesses to create and manage payment solutions. |
| Category | Fintech, Banking, Financial Services, Banking-as-a-Service | Fintech & Payments, Fintech, Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2019 | 2010 |
| Headquarters | Manchester, United Kingdom | Oakland, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Keel | Marqeta |
|---|---|---|
| Employees | 15 | 1,021 |
| Headcount growthLast 12 months | Not published | -2.9% |
| Total funding | $1.5M | $371M |
| Latest round | Seed | Series D |
| Valuation | Not published | $4.3B |
| LinkedIn followers | Not published | 146,323 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Keel | Marqeta |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 75/100 |
| Traction | 43/100 | 20/100 |
| Search visibility | 16/100 | 28/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 2/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Keel | Marqeta |
|---|---|---|
| Hosting | Not detected | Netlify |
| CDN | Not detected | Netlify |
| Frameworks | Jquery, Bootstrap | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4 | Google Tag Manager |
Keel vs Marqeta: common questions
Which is better, Keel or Marqeta?
On our 0-100 score Marqeta rates higher (75/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Keel and Marqeta compare on the numbers?
Marqeta leads on our overall score (75/100 against 43/100), agent readiness (41/100 against 22/100), domain rating (71/100 against 2/100), headcount (1,021 against 15), funding raised ($371M against $1.5M).
Read the full Keel review and pricing or the Marqeta review and pricing. You can also browse other Keel alternatives we track.