Kantar vs Rainmaking
Kantar vs Rainmaking, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kantar is on 63/100 and Rainmaking on 18/100.
Where each one leads
Kantar
- our overall score: 63/100 against 18/100
- domain rating: 85/100 against 52/100
- headcount: 25,026 against 115
Rainmaking
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Kantar | Rainmaking |
|---|---|---|
| What it is | Global data, insights, and consulting company helping clients understand people and inspire growth. | Corporate innovation and venture development firm helping organizations build, accelerate, and scale new businesses. |
| Category | Market Research, Data Analytics, Consumer Insights, Brand Consulting | Corporate Innovation, Venture Development, Venture Building, Consulting |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | services | Services |
| Founded | 1992 | 2007 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Kantar | Rainmaking |
|---|---|---|
| Employees | 25,026 | 115 |
| Headcount growthLast 12 months | -0.9% | Not published |
| Total funding | $6.0B | Not published |
| Latest round | Funding | Not published |
| LinkedIn followers | 1,031,095 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kantar | Rainmaking |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 18/100 |
| Traction | 60/100 | 20/100 |
| Team | 30/100 | 30/100 |
| Search visibility | 26/100 | 9/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 52/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kantar | Rainmaking |
|---|---|---|
| Hosting | Not detected | Google Cloud |
| CMS | Not detected | WordPress |
| Frameworks | Bootstrap | Jquery |
| Analytics | Google Tag Manager, Hotjar | Google Analytics 4, Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | HubSpot |
Kantar vs Rainmaking: common questions
Which is better, Kantar or Rainmaking?
On our 0-100 score Kantar rates higher (63/100 against 18/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Kantar and Rainmaking compare on the numbers?
Kantar leads on our overall score (63/100 against 18/100), domain rating (85/100 against 52/100), headcount (25,026 against 115).
Read the full Kantar review and pricing or the Rainmaking review and pricing. You can also browse other Kantar alternatives we track.