Kantar vs Qualtrics Strategy & Research
Kantar vs Qualtrics Strategy & Research, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kantar is on 63/100 and Qualtrics Strategy & Research on 70/100.
Where each one leads
Kantar
- headcount: 25,026 against 6,385
- funding raised: $6.0B against $900M
- LinkedIn following: 1,031,095 against 330,247
Qualtrics Strategy & Research
- our overall score: 70/100 against 63/100
- headcount growth: +40.5% against -0.9%
At a glance
| Measure | Kantar | Qualtrics Strategy & Research |
|---|---|---|
| What it is | Global data, insights, and consulting company helping clients understand people and inspire growth. | Experience management software for understanding and acting on customer, employee, and product insights. |
| Category | Market Research, Data Analytics, Consumer Insights, Brand Consulting | Experience Management, Customer Experience, Employee Experience, Product Experience |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | services | Platform |
| Founded | 1992 | 2002 |
| Headquarters | London, United Kingdom | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Kantar | Qualtrics Strategy & Research |
|---|---|---|
| Employees | 25,026 | 6,385 |
| Headcount growthLast 12 months | -0.9% | +40.5% |
| Total funding | $6.0B | $900M |
| Latest round | Funding | Private Equity |
| Valuation | Not published | $8.0B |
| LinkedIn followers | 1,031,095 | 330,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kantar | Qualtrics Strategy & Research |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 80/100 |
| Search visibility | 26/100 | 33/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kantar | Qualtrics Strategy & Research |
|---|---|---|
| Hosting | Not detected | AWS |
| Frameworks | Bootstrap | Tailwind CSS |
| Analytics | Google Tag Manager, Hotjar | Google Tag Manager |
Kantar vs Qualtrics Strategy & Research: common questions
Which is better, Kantar or Qualtrics Strategy & Research?
On our 0-100 score Qualtrics Strategy & Research rates higher (70/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Kantar and Qualtrics Strategy & Research compare on the numbers?
Kantar leads on headcount (25,026 against 6,385), funding raised ($6.0B against $900M), LinkedIn following (1,031,095 against 330,247). Qualtrics Strategy & Research leads on our overall score (70/100 against 63/100), headcount growth (+40.5% against -0.9%).
Read the full Kantar review and pricing or the Qualtrics Strategy & Research review and pricing. You can also browse other Kantar alternatives we track.