JIRA Service Management vs Micro Focus SMAX
JIRA Service Management vs Micro Focus SMAX, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: JIRA Service Management is on 28/100 and Micro Focus SMAX on 38/100.
Where each one leads
JIRA Service Management
Leads on none of the measures we hold for both companies.
Micro Focus SMAX
- our overall score: 38/100 against 28/100
- funding raised: $141M against $118K
At a glance
| Measure | JIRA Service Management | Micro Focus SMAX |
|---|---|---|
| What it is | Atlassian's IT service management platform for high-velocity teams, integrating development, IT, and business operations. | AI-powered service management and operations platform for IT and enterprise services. |
| Category | ITSM, Enterprise Software, Workflow Automation, DevOps | IT Service Management (ITSM), IT Service Management, Enterprise Service Management, IT Asset Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2020 | 1976 |
| Headquarters | Sydney, Australia | Newbury, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | JIRA Service Management | Micro Focus SMAX |
|---|---|---|
| Employees | 21,598 | Not published |
| Total funding | $118K | $141M |
| Latest round | Grant (prize money) | Series B |
| LinkedIn followers | 2,427,521 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | JIRA Service Management | Micro Focus SMAX |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 28/100 | 38/100 |
| Traction | 45/100 | 40/100 |
| Team | 60/100 | 30/100 |
| Search visibility | 34/100 | 3/100 |
| Quality | 15/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | JIRA Service Management | Micro Focus SMAX |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Analytics | Segment | Not detected |
JIRA Service Management vs Micro Focus SMAX: common questions
Which is better, JIRA Service Management or Micro Focus SMAX?
On our 0-100 score Micro Focus SMAX rates higher (38/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do JIRA Service Management and Micro Focus SMAX compare on the numbers?
Micro Focus SMAX leads on our overall score (38/100 against 28/100), funding raised ($141M against $118K).
Read the full JIRA Service Management review and pricing or the Micro Focus SMAX review and pricing. You can also browse other JIRA Service Management alternatives we track.

