ironSource vs Zoog
ironSource vs Zoog, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ironSource is on 76/100 and Zoog on 33/100.
Where each one leads
ironSource
- our overall score: 76/100 against 33/100
- agent readiness: 46/100 against 21/100
- domain rating: 91/100 against 37/100
- headcount: 66 against 18
- LinkedIn following: 122,997 against 1,428
Zoog
Leads on none of the measures we hold for both companies.
At a glance
| Measure | ironSource | Zoog |
|---|---|---|
| What it is | Unity is a leading platform for creating and operating real-time 3D content, empowering developers across gaming, film, automotive, and architecture. | Augmented reality storytelling platform for children and families. |
| Category | Advertising, Marketing, Mobile, Real-Time Bidding | Personal, Senior, Video, App |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software |
| Founded | 2011 | 2018 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | ironSource | Zoog |
|---|---|---|
| Employees | 66 | 18 |
| Headcount growthLast 12 months | -45.5% | Not published |
| Total funding | $505M | Not published |
| Latest round | Private Equity | Not published |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 122,997 | 1,428 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ironSource | Zoog |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 33/100 |
| Traction | 58/100 | 13/100 |
| Team | 90/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 39/100 | 24/100 |
| Quality | 88/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ironSource | Zoog |
|---|---|---|
| Hosting | Azure | Self Managed |
| CMS | Ghost | WordPress |
| Frameworks | Next.js, Tailwind CSS, Bootstrap | Jquery, Bootstrap |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, PostHog, Amplitude +1 more |
| Support stack | Zendesk | Intercom |
What users say
| Measure | ironSource | Zoog |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 5 negative across 5 threads | Not published |
“Unity to sell Supersonic and shut down ironSource. Hadn't seen this mentioned anywhere here or on unity forums.”r/Unity3D
ironSource vs Zoog: common questions
Which is better, ironSource or Zoog?
On our 0-100 score ironSource rates higher (76/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do ironSource and Zoog compare on the numbers?
ironSource leads on our overall score (76/100 against 33/100), agent readiness (46/100 against 21/100), domain rating (91/100 against 37/100), headcount (66 against 18), LinkedIn following (122,997 against 1,428).
What do real users say about ironSource and Zoog?
ironSource: 0 positive and 5 negative mentions across 5 Reddit threads we track, mostly in r/Unity3D.
Read the full ironSource review and pricing or the Zoog review and pricing. You can also browse other ironSource alternatives we track.