Ipsos vs Zappi
Ipsos vs Zappi, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ipsos is on 19/100 and Zappi on 54/100.
Where each one leads
Ipsos
- agent readiness: 37/100 against 21/100
- domain rating: 89/100 against 63/100
Zappi
- our overall score: 54/100 against 19/100
At a glance
| Measure | Ipsos | Zappi |
|---|---|---|
| What it is | Global market research and consulting firm providing insights into society, markets, and people. | AI-powered platform for market research and consumer insights. |
| Category | Market Research, Public Opinion Research, Data Analytics, Consulting | Market Research, Consumer Insights, AI, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 1975 | 2012 |
| Headquarters | Paris, France | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Ipsos | Zappi |
|---|---|---|
| Employees | Not published | 316 |
| Total funding | Not published | $31.0M |
| Latest round | Not published | Series B |
| LinkedIn followers | Not published | 34,751 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ipsos | Zappi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 54/100 |
| Traction | Not published | 57/100 |
| Team | 50/100 | 10/100 |
| Search visibility | 5/100 | 36/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ipsos | Zappi |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| Frameworks | Jquery, Bootstrap | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | HubSpot |
Ipsos vs Zappi: common questions
Which is better, Ipsos or Zappi?
On our 0-100 score Zappi rates higher (54/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Ipsos and Zappi compare on the numbers?
Ipsos leads on agent readiness (37/100 against 21/100), domain rating (89/100 against 63/100). Zappi leads on our overall score (54/100 against 19/100).
Read the full Ipsos review and pricing or the Zappi review and pricing. You can also browse other Ipsos alternatives we track.