Ipsos vs Medallia
Ipsos vs Medallia, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ipsos is on 19/100 and Medallia on 70/100.
Where each one leads
Ipsos
Leads on none of the measures we hold for both companies.
Medallia
- our overall score: 70/100 against 19/100
At a glance
| Measure | Ipsos | Medallia |
|---|---|---|
| What it is | Global market research and consulting firm providing insights into society, markets, and people. | Enterprise experience management platform capturing customer and employee feedback to drive actionable business insights. |
| Category | Market Research, Public Opinion Research, Data Analytics, Consulting | Enterprise Software, Customer Experience, Employee Experience Management, Market Research |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 1975 | 2001 |
| Headquarters | Paris, France | Pleasanton, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ipsos | Medallia |
|---|---|---|
| Employees | Not published | 1,915 |
| Total funding | Not published | $340M |
| Latest round | Not published | Series D |
| Valuation | Not published | $2.3B |
| LinkedIn followers | Not published | 141,037 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ipsos | Medallia |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 70/100 |
| Traction | Not published | 60/100 |
| Team | 50/100 | 70/100 |
| Search visibility | 5/100 | 64/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ipsos | Medallia |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Bootstrap | Alpinejs, Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
Ipsos vs Medallia: common questions
Which is better, Ipsos or Medallia?
On our 0-100 score Medallia rates higher (70/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Ipsos and Medallia compare on the numbers?
Medallia leads on our overall score (70/100 against 19/100).
Read the full Ipsos review and pricing or the Medallia review and pricing. You can also browse other Ipsos alternatives we track.