Ipsos vs Kantar
Ipsos vs Kantar, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ipsos is on 19/100 and Kantar on 63/100.
Where each one leads
Ipsos
Leads on none of the measures we hold for both companies.
Kantar
- our overall score: 63/100 against 19/100
- agent readiness: 43/100 against 37/100
At a glance
| Measure | Ipsos | Kantar |
|---|---|---|
| What it is | Global market research and consulting firm providing insights into society, markets, and people. | Global data, insights, and consulting company helping clients understand people and inspire growth. |
| Category | Market Research, Public Opinion Research, Data Analytics, Consulting | Market Research, Data Analytics, Consumer Insights, Brand Consulting |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform | services |
| Founded | 1975 | 1992 |
| Headquarters | Paris, France | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Ipsos | Kantar |
|---|---|---|
| Employees | Not published | 25,026 |
| Headcount growthLast 12 months | Not published | -0.9% |
| Total funding | Not published | $6.0B |
| Latest round | Not published | Funding |
| LinkedIn followers | Not published | 1,031,095 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ipsos | Kantar |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 63/100 |
| Traction | Not published | 60/100 |
| Team | 50/100 | 30/100 |
| Search visibility | 5/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ipsos | Kantar |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Jquery, Bootstrap | Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager, Hotjar |
Ipsos vs Kantar: common questions
Which is better, Ipsos or Kantar?
On our 0-100 score Kantar rates higher (63/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Ipsos and Kantar compare on the numbers?
Kantar leads on our overall score (63/100 against 19/100), agent readiness (43/100 against 37/100).
Read the full Ipsos review and pricing or the Kantar review and pricing. You can also browse other Ipsos alternatives we track.