Inventa vs WooCommerce (Automattic)
Inventa vs WooCommerce (Automattic), compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Inventa is on 48/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Inventa
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 48/100
- agent readiness: 53/100 against 39/100
- domain rating: 92/100 against 35/100
- headcount: 207 against 92
- funding raised: $816M against $1.0M
- LinkedIn following: 47,166 against 23,886
At a glance
| Measure | Inventa | WooCommerce (Automattic) |
|---|---|---|
| What it is | Brazilian B2B e-commerce platform simplifying procurement for small and medium-sized businesses. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Marketplace, B2B SaaS, Supply Chain | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2019 | 2011 |
| Headquarters | São Paulo, Brazil | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Inventa | WooCommerce (Automattic) |
|---|---|---|
| Employees | 92 | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | $1.0M | $816M |
| Latest round | Seed | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | 23,886 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Inventa | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 76/100 |
| Traction | 50/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 34/100 | 39/100 |
| Quality | 58/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 35/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Inventa | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Vercel | Self Managed |
| CDN | Vercel | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Inventa | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Inventa vs WooCommerce (Automattic): common questions
Which is better, Inventa or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Inventa and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 48/100), agent readiness (53/100 against 39/100), domain rating (92/100 against 35/100), headcount (207 against 92), funding raised ($816M against $1.0M), LinkedIn following (47,166 against 23,886).
Read the full Inventa review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Inventa alternatives we track.