INCRMNTAL vs Recast
INCRMNTAL vs Recast, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: INCRMNTAL is on 55/100 and Recast on 48/100.
Where each one leads
INCRMNTAL
- our overall score: 55/100 against 48/100
Recast
- agent readiness: 59/100 against 43/100
At a glance
| Measure | INCRMNTAL | Recast |
|---|---|---|
| What it is | AI-powered incrementality measurement platform for marketing effectiveness. | AI-powered marketing measurement and optimization platform for data-driven budget decisions. |
| Category | Marketing, Mobile, Advertising, Traffic | Marketing Measurement, MarTech, AdTech, Marketing Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2020 | 2018 |
| Headquarters | Tel Aviv, Israel | Brooklyn, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | INCRMNTAL | Recast |
|---|---|---|
| Employees | 26 | Not published |
| Headcount growthLast 12 months | +12.0% | Not published |
| Total funding | $5.5M | $4.5M |
| Latest round | Seed | Seed |
| Valuation | Not published | $25.0M |
| LinkedIn followers | 4,878 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | INCRMNTAL | Recast |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 48/100 |
| Traction | 48/100 | 33/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 12/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 48/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | INCRMNTAL | Recast |
|---|---|---|
| Hosting | AWS | Google Cloud |
| CMS | Not detected | WordPress |
| Frameworks | Nuxt, Tailwind CSS, Bootstrap | Jquery |
| Analytics | Not detected | Google Tag Manager |
| Support stack | HubSpot | HubSpot |
INCRMNTAL vs Recast: common questions
Which is better, INCRMNTAL or Recast?
On our 0-100 score INCRMNTAL rates higher (55/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do INCRMNTAL and Recast compare on the numbers?
INCRMNTAL leads on our overall score (55/100 against 48/100). Recast leads on agent readiness (59/100 against 43/100).
Read the full INCRMNTAL review and pricing or the Recast review and pricing. You can also browse other INCRMNTAL alternatives we track.