IFTTT vs Zapier
IFTTT vs Zapier, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: IFTTT is on 55/100 and Zapier on 77/100.
Where each one leads
IFTTT
Leads on none of the measures we hold for both companies.
Zapier
- our overall score: 77/100 against 55/100
- headcount: 1,447 against 46
- funding raised: $1.3B against $62.5M
- LinkedIn following: 360,432 against 12,207
At a glance
| Measure | IFTTT | Zapier |
|---|---|---|
| What it is | IFTTT connects your apps and devices to automate tasks and create new experiences. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Workflow Automation, API Platform, Internet of Things, Smart Home | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2010 | 2011 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | IFTTT | Zapier |
|---|---|---|
| Employees | 46 | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | $62.5M | $1.3B |
| Latest round | Series C | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 12,207 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | IFTTT | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 77/100 |
| Traction | 56/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 34/100 | 66/100 |
| Quality | 58/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (67/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | IFTTT | Zapier |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | CloudFront | Vercel |
| CMS | Notion | Not detected |
| Frameworks | Bootstrap | Next.js |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | Zendesk |
IFTTT vs Zapier: common questions
Which is better, IFTTT or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do IFTTT and Zapier compare on the numbers?
Zapier leads on our overall score (77/100 against 55/100), headcount (1,447 against 46), funding raised ($1.3B against $62.5M), LinkedIn following (360,432 against 12,207).
Read the full IFTTT review and pricing or the Zapier review and pricing. You can also browse other IFTTT alternatives we track.