iContact vs Wix
iContact vs Wix, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: iContact is on 55/100 and Wix on 71/100.
Where each one leads
iContact
Leads on none of the measures we hold for both companies.
Wix
- our overall score: 71/100 against 55/100
- agent readiness: 60/100 against 41/100
- domain rating: 95/100 against 79/100
- headcount: 7,303 against 170
- funding raised: $1.3B against $45.6M
- LinkedIn following: 386,636 against 6,250
At a glance
| Measure | iContact | Wix |
|---|---|---|
| What it is | An intuitive and easy-to-use email marketing platform for small and medium businesses. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Email Marketing, Marketing Automation, SaaS, CRM | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software |
| Founded | 2003 | 2006 |
| Headquarters | Morrisville, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | iContact | Wix |
|---|---|---|
| Employees | 170 | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | $45.6M | $1.3B |
| Latest round | Series B | Seed |
| LinkedIn followers | 6,250 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | iContact | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 71/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 33/100 |
| Search visibility | 32/100 | 42/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | iContact | Wix |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Wix |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Microsoft Clarity | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
What users say
| Measure | iContact | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
iContact vs Wix: common questions
Which is better, iContact or Wix?
On our 0-100 score Wix rates higher (71/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do iContact and Wix compare on the numbers?
Wix leads on our overall score (71/100 against 55/100), agent readiness (60/100 against 41/100), domain rating (95/100 against 79/100), headcount (7,303 against 170), funding raised ($1.3B against $45.6M), LinkedIn following (386,636 against 6,250).
What do real users say about iContact and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full iContact review and pricing or the Wix review and pricing. You can also browse other iContact alternatives we track.