Hugo Insurance vs Root
Hugo Insurance vs Root, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hugo Insurance is on 53/100 and Root on 63/100.
Where each one leads
Hugo Insurance
Leads on none of the measures we hold for both companies.
Root
- our overall score: 63/100 against 53/100
- agent readiness: 33/100 against 22/100
- funding raised: $1.4B against $16.0M
At a glance
| Measure | Hugo Insurance | Root |
|---|---|---|
| What it is | A digital insurance platform for small businesses. | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. |
| Category | Not published | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | platform | Software | platform |
| Founded | 2017 | 2015 |
| Headquarters | Sydney, Australia | Columbus, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Hugo Insurance | Root |
|---|---|---|
| Employees | Not published | 1,197 |
| Headcount growthLast 12 months | Not published | +4.2% |
| Total funding | $16.0M | $1.4B |
| Latest round | Series A | Debt |
| Valuation | $30.0M | Not published |
| LinkedIn followers | Not published | 52,266 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hugo Insurance | Root |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 63/100 |
| Traction | Not published | 60/100 |
| Team | 24/100 | 70/100 |
| Search visibility | Not published | 32/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | Not published | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hugo Insurance | Root |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Gatsby |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
Hugo Insurance vs Root: common questions
Which is better, Hugo Insurance or Root?
On our 0-100 score Root rates higher (63/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Hugo Insurance and Root compare on the numbers?
Root leads on our overall score (63/100 against 53/100), agent readiness (33/100 against 22/100), funding raised ($1.4B against $16.0M).
Read the full Hugo Insurance review and pricing or the Root review and pricing. You can also browse other Hugo Insurance alternatives we track.